As part of its liquidation process, Hudson’s Bay Company will sell its intellectual property (IP) to Canadian Tire, another retailer with a long history in the country (though not quite as long as Hudson’s Bay’s 355 years in operation). The acquisition, which will include the HBC Stripes and other brand assets, will carry a price tag of $30 million (Canadian), or approximately $21.6 million USD. The assets being sold to Canadian Tire, which despite its name is a department store with a wide-ranging assortment, do not include Hudson’s Bay’s art and artifacts, which will be subject to a separate court-approved process.
“We are grateful that the HBC brand has found a home with another heritage retailer that encapsulates the uniquely authentic Canadian experience,” said Liz Rodbell, President and CEO of Hudson’s Bay in a statement. “I have no doubt they will be strong stewards of the more than 350-year HBC legacy as they move our iconic brands forward.”
The sale agreement, which is part of the department store retailer’s restructuring under the Companies’ Creditors Arrangement Act (CCAA), is subject to approval by the Ontario Superior Court of Justice, which is supervising the liquidation process. Hudson’s Bay had filed for CCAA reorganization, Canada’s version of bankruptcy, in March 2025.
In April 2025, Hudson’s Bay, which had operated 80 stores when it declared bankruptcy, announced it would liquidate its final six namesake stores and a Saks Fifth Avenue store. A March 2025 decision by the court had excluded these locations from the liquidation process.
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